MyAlice proves to be a huge success yet again

Posted on 06 Jul, 2022

Alice Springs residents have showcased their community spirit yet again with the latest incarnation of the myAlice Voucher Scheme a raging success.

First imple­ment­ed in Decem­ber 2020 to stim­u­late con­sumer spend­ing, fol­low­ing the COVID pandemic’s dev­as­tat­ing impact on local busi­ness­es, the myAl­ice Dis­count Vouch­er Pro­gram returned this year with the largest ever pool of fund­ing to be inject­ed into our local econ­o­my. The expand­ed 2022 myAl­ice pro­gram was made pos­si­ble with $400,000 con­tributed by the North­ern Ter­ri­to­ry Gov­ern­ment, and topped up with a $200,000 con­tri­bu­tion by Alice Springs Town Coun­cil, for a total ini­tial invest­ment of $600,000.

After a total of 79 days and funds ful­ly expend­ed, the pro­gram closed on Fri­day 17 June 2022 with an incred­i­ble $4,159,539 returned to our local econ­o­my, rep­re­sent­ing a 6.9 return-on-invest­ment.

The gen­eros­i­ty of the Alice Springs com­mu­ni­ty nev­er ceas­es to impress me,” May­or Matt Pater­son said.

You have endured ongo­ing chal­lenges and per­son­al hard­ships since March 2020, yet over the past two years our com­mu­ni­ty has faced and met those chal­lenges, again and again. For every dol­lar we put into myAl­ice, you gave back an extra $6 – that’s outstanding!”

The 2022 myAl­ice sta­tis­tics are as follows:

  • Total run-time, 79 days (31 March – 17 June 2022 inclusive)
  • 142 reg­is­tered Merchants
  • 17,611 reg­is­tered Customers
  • From $600,000 invest­ed, $4,159,539 was returned to local busi­ness­es (ROI 6.9)
  • Aver­age spend of $52,652 per day

The Ter­ri­to­ry Labor Gov­ern­ment knows busi­ness­es in Alice Springs have been doing it tough and the suc­cess of this year’s MyAl­ice vouch­er scheme is
good news,” Min­is­ter for Local Gov­ern­ment Chansey Paech said. 

The vouch­ers not only gave shop­pers a chance to make sav­ings, they also sup­port­ed local jobs and were a dri­ving force for sales for local busi­ness­es. Our Gov­ern­ment teamed up with coun­cils across the Ter­ri­to­ry to sup­port the vouch­er scheme and it has been a huge hit, espe­cial­ly dur­ing the pandemic.”