myAlice Discount Voucher Program

The myAl­ice scheme (Decem­ber 2020 — March 2021) has now con­clud­ed, with 3 rounds of fund­ing ful­ly expended.

myAl­ice was a buy-local incen­tive designed to stim­u­late the local econ­o­my by direct­ly sus­tain­ing both the com­mu­ni­ty and local busi­ness – par­tic­i­pa­tion was free for busi­ness­es and consumers.

Back­ground

From a total fund­ing pool of $400,000, with equal con­tri­bu­tion from the NTG and Alice Springs Town Coun­cil, dis­counts were offered by par­tic­i­pat­ing local busi­ness­es via the issu­ing of myAl­ice dig­i­tal vouch­ers to reg­is­tered cus­tomers. Once redeemed, the busi­ness could claim back the val­ue of the dis­count from Council.

Three rounds of fund­ing were released:

• Round 1 = $150K, released 11 Decem­ber 2020
• Round 2 = $100K, released 11 Jan­u­ary 2021
• Round 3 = $150K, released 15 Feb­ru­ary 2021

Cus­tomers reg­is­tered via the web­site por­tal – www​.myal​ice​.me – from 11 Decem­ber 2020 and were able to use their vouch­ers from that date. 

Every reg­is­tered user had $40 worth of myAl­ice dis­counts avail­able per day until the pro­gram funds were ful­ly redeemed.

Dis­count amounts were avail­able as:

• 2 x $2.50 dis­counts — min­i­mum spend $10
• 1 x $5 dis­count vouch­er — min­i­mum spend $20
• 1 x $10 dis­count vouch­er — min­i­mum spend $40
• 1 x $20 dis­count vouch­er — min­i­mum spend $80

MyAl­ice was made pos­si­ble with fund­ing from the NT Gov­ern­ment of $200,000, and matched by Council’s con­tri­bu­tion of a fur­ther $200,000. The total amount returned to our local econ­o­my is far in excess of $400,000 – a full analy­sis of the pro­gram to be released shortly.

Coun­cil wish­es to acknowl­edge its local gov­ern­ment part­ner, the City of Dar­win, for shar­ing their knowl­edge and exper­tise in estab­lish­ing the myDar­win vouch­er scheme.